The Old Vine Project

• by Wineography
• 01 Aug 2025
• 2 min read

The Old Vine Project (OVP) is a South African non?profit launched in 2016, rooted in early efforts dating back to 2002 by vineyard manager Rosa Kruger to catalogue historic vineyards. Supported initially by the Rupert Foundation, the organization pioneered a Certified Heritage Vineyards seal, authenticating wines made from vines aged 35 years or more—a legally recognized threshold in South Africa.

OVP’s goals include preserving as many old blocks as possible and championing their intrinsic value—terroir, character, and cultural heritage. Today the project oversees nearly 4,000ha of certified vines—roughly 4% of South Africa's total vineyard area—with some blocks exceeding 100 years old. These heritage vineyards contribute grapes of exceptional quality—particularly Chenin Blanc, plus varieties like Cinsault and Pinotage—and regularly produce wines prized for their texture, complexity, and brightness.

A critical challenge is the decline in yield as vines age, making them less economically viable. The Old Vine Project addresses this by promoting a premium pricing model—in some cases growers receive up to four times standard rates, helping keep old vines in the ground. Other core activities include educational initiatives via the Old Vine Academy, training in pruning, sustainable viticulture, promoting clean planting, and contributing to research

What Is Old Vine Day

Old Vine Day is an annual celebration established in 2022, observed on 1?August each year—the anniversary of OVP’s founding in 2016 Old Vine Project. It aims to bring together wine lovers, producers, and trade to spotlight the value of preserving vines aged 35 years or older—and raise awareness globally. OVP members and enthusiasts use the day to share stories, tastings, and posts featuring Certified Heritage Vineyards wines, celebrating viticultural legacy and promoting sustainable futures for growers.

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