Are Traditional Wine Clubs Outdated?

Key Points Direct-to-consumer wine club growth slowed to 2% in 2024, down from 11% in 2018. 58% of consumers paused at least one recurring subscription service in the past year. Wineries are shifting toward flexible memberships and exclusive releases to boost engagement. Not long after husband-and-wife duo Chris and Kathryn Hermann founded Double Zero Wines in Carlton, Oregon, in... Read more

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